Whereas many methodologies are used to shut a sale, there may be maybe no extra precious device than private expertise—-it’s a lot simpler to talk to a product’s strengths if one has an intimate information of it. That is why automotive salespeople are inspired to take what’s on the lot out for a take a look at drive or why sommeliers must have tried each wine on the menu.

However for luxurious actual property brokers, particularly these with listings in neighborhoods like Holmby Hills or Bel-Air, the place mega-mansions can go for upwards of $50 million, firsthand expertise isn’t precisely an possibility. That is until you are Sam Palmer.

Palmer, who lately joined Beverly Hills-based luxurious brokerage Hilton & Hyland‘s Partridge Estates Group as a primary time agent, is maybe the one actual property agent on the earth whose expertise with $100-million listings goes past the skilled and into the private. He and his fiancé, System One Racing heiress Petra Ecclestone, lived for a number of years in Bel-Air’s well-known Spelling Manor, a 56,500-square-foot property that sold in 2019 for $119.7 million.

The couple is now residing in Brentwood—their neighbor is Lebron James. This shall be Palmer’s first official posting in actual property after amassing a resume that features in high-end automotive gross sales, recruitment and artwork gallery route, in addition to founding Staffing Properties, an company that recruits home staffing for luxurious estates, one thing Palmer could be very conversant in.

I lately spoke with Palmer to debate his new enterprise into the world of luxurious actual property after residing in considered one of Los Angeles’ most luxurious mansions. His feedback have been edited for readability.

SE: What about actual property you?

SP: Moving into actual property has all the time been part of my longer-term undertaking however I believe residing within the Manor actually confirmed me that I’ve a large ardour for houses. I need to put the proper purchaser in the proper residence—to advise folks and provides them a clearer standpoint of what it is prefer to reside in these properties and ensure that all their wants are met.

SE: How do you assume your previous work expertise will translate to actual property?

SP: I’ve labored in gross sales my complete life, whether or not that be artwork or automobiles, after which I’ve labored in recruitment—which is a folks enterprise—so I imagine I’ve received a well-rounded scope on what’s wanted to be a profitable agent as a result of actual property is basically about advising folks and creating long-lasting relationships.

SE: Why Hilton & Hyland?

SP: I met with a number of nice brokerages nevertheless it actually got here all the way down to who shares my values and will share my imaginative and prescient. I knew that if I needed to be within the luxurious actual property market there was actually just one alternative—and that is Hilton & Hyland.

SE: Do you assume your expertise residing in luxurious mansions gives you a singular edge over the competitors?

SP: Sure, I actually do. I am most likely the one agent on the planet that is lived in three $100-million-plus residences—so I actually perceive. Some brokers is likely to be actually impressed by the gimmicks of the home—the film theaters with an enormous display, the bowling alleys—and people are the kind of issues that I can look previous. For me, I have been on the grounds, I understand how all the pieces works, and that is been one of the best apprenticeship as a result of I’ve lived it. However I nonetheless have real-world expertise, too. I do know the worth of one thing and I do know that simply because you’ll have numerous cash does not imply it’s essential spend an exorbitant quantity to get the identical product.

SE: What do you hope to realize at Hilton & Hilton?

SP: I all the time set the bar excessive—and clearly placing this within the press places a bit of fireside on me—however I need to be the top-selling agent in Los Angeles, if not America.


Hilton & Hyland is a founding member of Forbes Global Properties, a client market and membership community of elite brokerages promoting the world’s most luxurious houses.